This Privacy Policy applies to personal information collected by the following Lennar companies (together, “Lennar,” “we”, “us”, “our”), including: Lennar Homes, LLC; Village Builders, LLC; U.S. Home, LLC and their homebuilding subsidiaries; Lennar Corporation; Lennar Commercial, LLC; Lennar Sales Corp.; LenX, LLC; CalAtlantic Group, Inc.; CalAtlantic Homes, LLC.; Quarterra Multifamily Communities, LLC; WCI Communities, LLC.
This Privacy Policy describes how Lennar collects, uses and shares personal information (defined below) we learn about individuals (“you”, “your”) when:
You visit or use services available on Lennar.com, myLennar.com, CalAtlantic Homes.com and other websites and mobile apps provided by Lennar where this Privacy Policy is posted including our job application website (together, our “Sites”);
You engage in a transaction with us, are or become a resident in a Lennar community or property, communicate with us by phone call, text message, e-mail, postal mail, or in-person at one of our Welcome Home Centers or properties;
We receive information about you from Lennar Affiliates (defined below) and real estate and other third-party companies with which we collaborate (“Business Partners”); or
You represent a Business Associate or other company doing business with Lennar.
Please note that some Lennar-affiliated companies (“Lennar Affiliates”) maintain a separate website and display a separate Privacy Policy, including Lennar Mortgage, LLC, Lennar Insurance Agency, LLC, Doma Title Insurance, Inc., Lennar Title. Inc., Lennar Title, LLC, and Lennar Title Group, LLC. The privacy policy displayed on the website of a Lennar Affiliate supersedes this Privacy Policy for purposes of that Lennar Affiliate.
Please review this Privacy Policy carefully. By using our Sites or interacting with us through channels where this Privacy Policy is posted, you are agreeing to the collection, use, sharing and retaining your personal information as described in this Privacy Policy. If you do not agree with the terms in this Privacy Policy, please do not use our Sites or other services and do not provide your personal information to us.
We may make changes in this Privacy Policy from time to time, so be sure to reread it from time to time. Changes to this Privacy Policy will be posted on our Sites and will be effective when posted. Your continued use of our Sites or communications with us following the posting of any changes constitutes your acceptance of our Privacy Policy as revised.
If you are a California resident, please see the section called “California Residents: Your California Privacy Rights” provided pursuant to California law.
What is Personal Information?
We use the term “personal information” in this Privacy Policy to refer to information that identifies, relates to, describes, or is reasonably capable of being associated or linked, or could reasonably be linked, directly or indirectly, with you (and your household if you are a resident of California). This Privacy Policy does not cover information that is publicly available, aggregated or anonymized, collected by social media or third-party websites you reach by navigating from links on our Site, or information about Lennar personnel.
Categories of Information We Collect
The categories of personal information we collected and used for our business and commercial purposes during the past 12 months include the following: personal identifiers (e.g., name, e-mail and postal address, government-issued identification numbers and account password); consumer information (e.g., telephone number, credit card and bank account information); commercial activity (e.g., credit reports, Lennar and Lennar Affiliate transaction history); location; device and internet activity including your device identifiers and internet browsing history (“Usage Information”). We may also obtain professional and employment-related information, educational information and personal characteristics. We maintain customer profile records that combine information from various sources about, for example, your transactions, home needs, preferences, interests and experiences with us.
Specific Types of Personal Information You May Provide
Home purchases, leases and other services you request. If you submit an online or other request to receive information about our products and services, we will collect your contact information including name, address, email address, telephone number, locations and Lennar communities of interest to you and other information we need to fulfill your request.
myLennar account. To create a myLennar Account, we request and collect your name, email address, new account password, phone number, state and county of residence and state where you are looking for a home. We also obtain additional information that you may provide at your option, including your mailing address, Lennar communities you are interested in, proposed date to close on the purchase of your new home and information about your interests in the range of services provided by Lennar, Lennar Affiliates and our Business Partners.
Transaction information. When you are ready to move forward with the purchase or lease of a home, we will ask you to submit an application and enter into contracts containing identification, financial and other personal information. If you apply for a mortgage, title insurance, or other insurance, similar information may be collected by and shared with a Lennar Affiliate. Some transactions require you to provide certain financial and other personal information, including Sensitive Information, pertinent to providing the specific services, such as your signature, social security number, driver’s license, passport number and information about income, assets and liabilities. The disclosure of some of this information may be protected by the Fair Credit Reporting Act.
Credit card and bank account information. If you enter into a contract to buy, lease or finance a home or for other services, your credit card, debit card or bank account information will be processed by a third-party payment processor. Your card information is not stored by Lennar.
Photos. You may share with us or give us permission to take photos of your home, family, or yourself. With your permission we may use these on our Sites or for marketing purposes.
Your comments. If you post a comment to our blog or "leave a comment" online feature or on third-party social media websites, we collect or receive your comment, name and email address.
Friends and family. You may provide the contact information for friends and family to receive a notification regarding your move or for other stated purposes.
Business contacts. If you are a real estate agent, developer, or a landowner interested in doing business with Lennar or receiving information about Lennar properties, we will collect your name, your company’s name, your position and contact information.
Job applicant information. When you make inquiries concerning career opportunities or apply for a position as a Lennar associate, we will request your name, contact information, copy of your resume, education and skills background and employment history.
Other information you provide. In the course of doing business with Lennar, you may choose to provide information about your employment, education, family, gender, home location and design preferences and other personal matters.
Sensitive Information
Some information we receive from you, Lennar Affiliates, or other sources you authorize to provide it to us may be considered “sensitive” under the laws of certain jurisdictions (“Sensitive Information”). When we request Sensitive Information, we and any Lennar Affiliate we share it with will use Sensitive Information only for purposes we reasonably believe you would expect based on the products or services you request, your interactions with us, or as authorized by law. Unless we request Sensitive Information for a specific purpose (for example to obtain credit information for a home purchase or in connection with special accommodations for your home design), we ask that you not send or disclose any Sensitive Information including financial and medical information, to Lennar.
Usage Information
Data about your device and online activities is collected automatically when you visit our Sites, including:
Device and Browser Data. When you access our Sites, we may collect your device ID and IP address, the type of browser and operating system you use, access times and the possible physical location of your device (as determined, for example, using satellite, cell phone tower and WiFi signals).
Internet Activity. When you use our Sites, we and our third-party providers collect Usage Information transmitted by cookies and similar tracking technologies placed on your web browser or mobile device by Lennar or analytics and advertising services we authorize. These technologies track and measure, for example, when you access our Sites, your browsing activity (such as which pages you visit, in what order and for how long), interactions with our advertisements and other data we use for marketing, advertising and website management and improvement purposes. For more information, see the sections below called “Cookies and Other Tracking Technologies” and “How You Can Restrict Cookies.”
Information from Lennar Affiliates
Lennar Affiliates. We may receive, collect and share personal information about your transactions with Lennar Affiliates (subject to your consent to share certain credit and other financial information when required by law). This information may include your payment history, the status of a loan or other application submitted to a Lennar Affiliates, or other information about your transactions with Lennar Affiliates. The disclosure of some of this information may be protected by the Fair Credit Reporting Act. Some Lennar Affiliates have posted their own privacy policies posted on their websites that explain how they collect, use and disclose personal information.
Credit and commercial activity information. In connection with home purchases, mortgage applications and other transactions, Lennar Affiliates may request and, with your prior consent, may share with Lennar your credit information from the consumer reporting agencies, including your creditworthiness and credit history.
Information from Business Partners and Other Sources
Business Partners. We may receive personal information from Business Partners and third-party other companies (not owned or controlled by Lennar) for marketing programs and prospective customer lead generation, subject to your consent where required by law.
Social-media platforms and other third-party services. If you choose to link your social-media account or other third-party accounts to our Sites, you may be authorizing those third parties to send us certain information about you and you are authorizing us to collect, store and use the information they transmit to us in accordance with this Privacy Policy.
Publicly available and commercial databases. We may source personal information from marketing research and data analytics resources. We may, for example, receive demographic information (age, sex, household income, job industry and job title) from these sources.
Aggregated information. We may combine information gathered through our Sites with information collected from other online and offline sources. For example, we may aggregate information to correlate IP addresses to zip codes to assess the performance of a marketing campaign.
Smart Home Technology. We may receive personal information or household information from certain smart home technologies devices to be installed in the home.
Depending on how you use our services, your interactions with us and the permissions you give us, the purposes for which we use your personal information may include to:
Work with you throughout the design, sales, contracting, financing, construction and completion phases of your project.
Provide customer service, fulfill requests for information, verify customer information and process payments for transactions (payment information is handled by authorized third-party payment processors.
Build long-term customer relationships by learning about your experience with us and keeping records of your needs, preferences and interests.
Connect you with Lennar Affiliates that offer mortgage financing, title insurance or other related services (with your permission).
Connect you with Business Partners that offer home-based products and services in your area.
Send you marketing messages and show you targeted advertising when we are permitted to do so.
Maintain and improve our Sites and monitor usage of our Sites for market research and security purposes.
Personalize the Sites to show you content we think you will be most interested in based on your account information, your purchase history and your browsing activity.
Show your photos and comments on our Sites and in marketing materials (with your permission).
Conduct internal activities we believe are reasonably aligned and compatible with your expectations about how we will use your personal information based on your relationship with Lennar and the context in which you provided the information (such as quality assurance, strategic marketing and product development).
Secure our Sites and services, detect and investigate fraud and protect ourselves and others when necessary.
Manage our contractual relations and protect our business interests.
Comply with legal process and respond to appropriate governmental requests.
Use aggregated or anonymized information (which is no longer reasonably associated with an identifiable natural person) for any lawful purpose.
Business Partners
We may share your personal information such as contact details, Lennar property location and closing date with Business Partners that offer products and services we believe may be of interest to you based on the customer profile we have for you and your Lennar community or geographic area. The Business Partners may use the personal information we provide for their own direct marketing and other commercial purposes. We may receive a commission or other payment if you make a purchase from a Business Associate to whom we provided your personal information.
We provide ways for you to opt-out and tell us not to share your personal information with Business Partners. You will be provided the right to “opt-out” from sharing your personal information with Business Partners by using the “Do Not Sell or Share My Personal Information” option available on the Sites. You may change your selection at any time by visiting the https://mylennar.lennar.com/communicationpreferences or contacting us as explained in “How to Contact Us.” Lennar does not have any control over, or responsibility for, how Business Partners use or share your personal information. Before responding to a message from a Business Associate, you should review that company’s privacy policy by visiting its website or requesting a copy.
Targeted Advertising and Site Analytics
The data transmitted by cookies, pixels, web beacons, tags and other tracking technologies (together referred to as “cookies”) allow us and advertising networks, social media companies and website analytics providers (such as Facebook and Google) to collect and analyze Usage Information from visitors’ interactions with our Sites and our advertisements on social media and other websites. Cookies enable the ads shown to you to be personalized based on information collected about your online activities over time and across different websites and apps. For more information, see “How We Use Cookies and Other Tracking Technologies.”
We may share hashed contact information from our marketing database with social media and advertising companies such as Facebook and Google. If you have an account with those companies or if those companies are otherwise able to identify you, the contact information we share may be used to show targeted ads to you. If you choose to log into your myLennar account through a social networking or authentication service, Lennar and that service may share certain information with each other about you and your activities.
Allowing analytics companies and advertising networks to collect your Usage Information may be considered a “sale” of personal information under the laws of some states because these companies may use the cookie data for their own purposes outside of the services they provide to us. Also, some of our online advertising may be considered “targeted advertising” under the laws of some states. You may elect to opt-out from sales of your personal information collected on our Sites or used for targeted advertising purposes by using the “Do Not Sell or Share My Cookie Information” option available on the Sites. See “How You Can Restrict Cookies’ for information about managing the use of cookies when you visit our Sites. You may change your selections at any time by visiting Cookie Preferences or contacting us as explained in “How to Contact Us.”
Lennar Affiliates
With opt-in consent, Lennar may share your personal information with Lennar Affiliates that offer home mortgage, title insurance and other products that may be of interest to you if you are considering a Lennar property. The shared information may include your contact information, public real estate and lien records, Lennar transaction history and information necessary to close a home transaction. The Lennar Affiliates may use your information for their business and commercial purposes including to:
You should review the separate privacy policies and privacy notices of Lennar Affiliates, which are available on their websites. When required, we will provide a link for you to opt-in or give consent before sharing your personal information with any Lennar Affiliates. You may change your selection at any time by visiting https://mylennar.lennar.com/communicationpreferences or contacting us as explained in “How to Contact Us.”
Service Providers
Third-party service providers and vendors who support our building and administrative operations (“Service Providers”) may have access to your personal information in order to provide the specific products and services for which we engage them. Service Providers used in the construction process may include building contractors and trades, companies that provide appliances, wiring for security systems and solar panels. Service Providers for administrative operations may include hosting and maintenance of our Sites, e-mail and other marketing, digital advertising, software and data hosting, storage and backup, payment processing and Site analytics. We do not permit third-party service providers to use the personal information that we share with them for their own direct marketing or other commercial purposes. Note that you cannot opt-out of disclosures to Service Providers because they perform business services on behalf of Lennar and do not use personal information for their own commercial purposes
Other Reasons for Sharing Personal Information
Personal Information Shared in the Past 12 Months
The chart below summarizes the categories of personal information we may have disclosed, sold or shared for targeted advertising purposes in the past 12 months with Lennar Affiliates, Business Partners (which include ad networks, social media platforms and analytics services). Note that personal information in any of the categories listed below may be disclosed or accessible to service providers as necessary to provide their services.